Big data is transforming how we do business and how we work together in the modern world, with new ways to build business models, collect data and connect people and organizations, said Jim O’Neill, chief executive officer of O’Neil Group, a consulting firm that helps companies build their data architectures.
But while big data is becoming increasingly central to how companies use and interact with customers, it’s also become increasingly divisive, he said.
It’s becoming a source of anxiety for customers and employees.
“You have this debate going on in Silicon Valley,” O’Sullivan said.
“What does Big Data mean?
How does it fit into our business?
What does it mean for our employees?
What do they expect from us?
How are we going to deal with that?”
Big data has become so central to the way businesses work that employees and customers don’t want to hear it, said O’Brien, the founder of Data for America, a group that has called for a ban on Big Data.
“People are tired of hearing that they are being told they don’t have control over their data,” he said in an interview.
“That’s really what’s happening.”
The new era of Big Data