With a new wave of big data analytics taking over the industry, it is imperative that business leaders use the tools to harness the power of the data to build better results.
Here are 10 data analytics best practices that you can follow to optimize your business.
Data visualization is essential.
Visualizations are the first step in business transformation.
They tell a story that helps your customers understand and relate to your products and services.
Data visualizations are key to creating a brand, brand experience and customer experience that makes customers want to buy from you again.
Visualization is also essential in helping your customers get more engaged, as they need to see the data in action to understand why your products work and why they can make money.
This is why we often hear the phrase “you’re only as good as your visuals.”
Use your own data.
Don’t rely on the company to provide data.
It’s the job of your data analysts to create their own data, and they should have access to the data.
Data can only be used for the purpose of data analysis.
You should always be looking for ways to leverage your data for your business goals, which should include helping your team achieve their business goals.
For example, you could leverage your analytics data to better understand what your customer wants from your website.
Create a clear and easy-to-follow narrative.
Your marketing team should not have to make an emotional decision based on a few data points.
Your audience should be able to understand the value of the information and the company should be ready to answer questions.
For the same reason, you should not be reliant on your sales team to create an emotional story.
You can have a data visualization that shows the relationship between your product, customer, and company, and the way your customers interact with it. 4.
Use data to tell stories and get customers to engage.
A successful marketing campaign should always tell a compelling story.
That’s why your team should use data to help them tell the story, not just as a “big data story.”
For example: Your analytics data might show that customers have a higher rate of buying when they know you’re offering a discount.
That information could tell your salespeople to reach out to potential customers to help inform the sales process.
Your data could tell a salesperson to reach into a customer’s basket to find items that can be purchased on the site, as opposed to having them look for specific products.
Your salespeople could also use your data to make recommendations for products and/or service that can help customers get the best value out of their purchases.
Use analytics to understand your customers.
Your analytics team should always understand your audience, but you should also be aware of their specific behaviors.
Your insights can be used to improve your business or to serve your customers better.
For instance, you can use analytics to identify potential customers that are likely to be reluctant to buy, and you can then use that information to offer the best deals to those customers.
For more, check out our list of best practices for analytics.
Use statistics to drive the conversation.
If you’re using analytics to help your business understand the business and customers, then you should take a step back and take stock of your analytics team.
There are so many different types of data you can collect.
You might collect data about your customers’ behavior, including how they use your products, and how they interact with your website, your email or your social media accounts.
Your team could then analyze those data to understand what works best for them.
Your next step is to share that information with your team.
If your analytics department has access to that data, you have a lot more data to share with your customers that they can use to build relationships with them.
For other insights about how you can leverage analytics data, see this article on the use of analytics to drive customer engagement.
Build relationships with customers by providing a clear story.
When a customer is engaged with your product or service, they feel like they’re part of your team and have a positive impact on your business and the environment.
The same goes for your employees, too.
If customers feel like their team is a part of their team, they will feel comfortable and motivated to continue on in the business.
This will allow you to drive more business.
Use insights to improve customer relationships.
Analytics can help your team understand customer behaviors, and your insights can help you understand how your team is performing on customer service.
It is critical that your data analysis team understand how the data is being used to make the best decisions for your company.
For a detailed look at how you should use analytics data for customer service, read our article on how to use analytics in your customer service and customer engagement initiatives.
Use analysis to help customers better understand your products.
When you create a marketing campaign, you are creating a story for your audience.
That story needs to be clear and understandable